Salem State University

Admissions Counselor (Undergraduate)

Job Post Information* : Posted Date 2 weeks ago(1/13/2021 3:04 PM)
State Title
Staff Assistant
Job Category
Posting End Date
Department : Name
Admissions, Undergraduate
Pay Basis
Enter the Compensation Range for Applicants to View (Required for Administrator & Classified Positions)
$47K-$50K annually

General Statement of Duties

The admissions counselor will be responsible for successfully recruiting and enrolling students to Salem State University. To achieve these goals, the incumbent will review applications for undergraduate admission, conduct recruitment travel, as well as advise and counsel prospective students, guidance counselors, and other constituencies regarding the admission process and academic programs. The incumbent will be responsible for meeting individual and team enrollment goals.


Located just 15 miles north of Boston, Salem State University’s mission is to provide a high quality, student-centered education that prepares a diverse community of learners to contribute responsibly and creatively to a global society, and serve as a resource to advance the region's cultural, social and economic development. It is one of the largest state universities in Massachusetts Attracting, hiring and retaining a highly engaged workforce that reflects and supports the diversity of our student body are central to the importance of our work.


Salem State works to foster a university-wide culture of inclusion, accountability, collaboration, and stewardship and was selected as a recipient of the 2017 INSIGHT into Diversity Higher Education Excellence in Diversity (HEED) Award for our commitment to diversity and inclusion across our campus.


Salem State strives to provide an experience where community members feel supported as they explore, learn, and celebrate their identities, similarities, and differences. Salem State’s employee resource groups provide a forum for staff to share common interests, concerns and support one another with the goal of advancing a respectful and caring community (Asian, Black, Family & Caregivers, Latinx, LGBTQ and Women’s ERG).


Please be advised, Salem State University and the APA union (this position is a member of this bargaining unit), have come to an agreement on a furlough program for fiscal year 2021. As such, APA and NUP (non-unit professional) employees will take up to one (1) week of furlough in FY21. Employees will work directly with their hiring managers to determine the timing of furlough weeks based on operational needs. Depending on the date of hire, furloughs may be reduced on a pro-rated basis. If you have questions about the furlough program, please contact the human resources department.

Duties and Responsibilities

  1. (E) Plans and implements a student recruitment plan to foster the development and conversion of prospective student inquiries to application and enrollment. Includes both transfer and freshman, as well as evening and day students
  2. (E) Participates in the development and execution of a recruitment plan to foster development and conversion of prospective student inquiries for undergraduate programs
  3. (E) Represents the university at various activities for the purpose of recruiting students i.e. Open House events, college night programs, high school visits, mini high school fairs, and all other on and off campus related events
  4. (E) Responsible for reviewing admission applications, academic criteria and rendering admissions decisions in a timely fashion. Applications are reviewed based on admissions territories and or student academic program or plan. Directly involved in the application management, completion and conversion of students. Tracking of applicants within one’s territory is required. Completes input of data into student administration systems relative to student’s academic profile and admissions decisions for assigned applicant pool
  5. (E) Responsible for the organization and scheduling of assigned travel schedule with a designated geographic territory. Arrangements to be made include scheduling high school visits and all travel, as well as managing travel by analyzing data and having an in depth knowledge of the territory
  6. (E) Provides support for program planning targeting guidance professionals, educational consultants, community, religious and cultural programs, and prospective students (regional reception programs, local high school days, local information sessions, major exploration days, open house programs and other admissions activities). Works closely with the admissions team to nurture community outreach geared toward developing relationships with organizations to increase diversity
  7. (E) Meets with prospective students and conducts group information sessions to relay information regarding enrollment, academic programs, and other university duties
  8. May serve in a specialized area of recruitment, including, but not limited to: transfer students, community based organizations, diverse students, adult learners, athletic students, and honors students and/or other targeted group
  9. Performs other duties as assigned relative to supporting admissions recruitment plan of the university with an overall goal of increasing new student enrollment
  10. Demonstrates sensitivity to students, faculty, and staff of varying racial, ethnic, religious, gender, cultural, disability, sexual orientation and socioeconomic backgrounds and sensitivity to students with a diversity of learning styles
  11. Serves as a role model and mentor for students as appropriate


Required Qualifications:

  1. Bachelor's degree
  2. One year of experience in higher education, or a closely related field
  3. Experience working both independently and as part of a team, in order to meet project and task deadlines
  4. Must have access to reliable transportation; must possess and maintain a valid driver's license and have appropriate auto insurance coverage throughout tenure as an admissions counselor

Preferred Qualifications:

  1. Three years of experience in an admissions office
  2. Fluency in Spanish or another language
  3. Excellent public speaking, interpersonal and written communication skills
  4. Possess excellent technical skills with Internet applications, social media and Microsoft Office suite
  5. Strong critical decision-making ability and time management skills
  6. Knowledgeable of Salem State University's programs
  7. Knowledge of/experience with admissions processes in U.S. higher education; understanding of Salem State admissions practices a plus
  8. Experience with a CRM (TargetX/Salesforce) and/or PeopleSoft Student Information System
  9. Experience in the development of school counselor and community college counselor relationships
  10. Experience developing trainings or presentations for diverse populations

Working Conditions:

Salem State University complies with the Americans with Disabilities Act (ADA) to provide reasonable accommodation to qualified applicants and employees with disabilities. For accommodation information or requests please email


Office activities are performed in an environmentally controlled office setting subject to extended periods of sitting and standing, keyboarding and interaction with computer equipment; Occasional bending, reaching, lifting, pushing and pulling up to 10 pounds. 


Willingness and ability to work evenings and weekends; travel required (annual travel is estimated at approximately 8-10 weeks per year).


Special Instructions to Applicants:

Please apply online and attach resume and cover letter.


Employment is contingent upon a completed background and CORI check satisfactory to the university. Internal candidates are not subject to background check.


EEO Statement:

Salem State University is an equal opportunity/affirmative action employer. Persons of color, women and persons with disabilities are strongly urged to apply.  


Please Note: If there is no application deadline associated with a position, it may come down at any time. Once a posting is removed, additional applications will not be accepted.


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